SWAC TV Joins Mercurius Media Capital as a Strategic Limited Partner: Here’s What That Means
The Southwestern Athletic Conference announced on June 3 that SWAC TV, the conference’s free streaming platform, has joined Mercurius Media…
The Southwestern Athletic Conference announced on June 3 that SWAC TV, the conference’s free streaming platform, has joined Mercurius Media…
When people talk about growing HBCU athletics, the conversation usually turns to donors, TV deals, and NIL. Those things matter.…
Women’s basketball at the HBCU D1 level has produced NBA lottery picks, Olympians, and coaches who have gone on to…
On May 29, 2026, six Tennessee State University coaches submitted a vote of no confidence in athletic director Mikki Allen…
Every HBCU football program has a story. The Bayou Classic. The Magic City Classic. The Celebration Bowl. The rivalries that…
On May 11, 2026, the commissioners of the Central Intercollegiate Athletic Association (CIAA), Mid-Eastern Athletic Conference (MEAC), Southern Intercollegiate Athletic…
The NCAA’s announcement earlier this month landed with the fanfare you would expect. Beginning in 2027, the Division I Men’s…
Every April, a version of the same story runs across HBCU sports media. A player gets drafted. Or doesn’t. A…
Itta Bena, Mississippi, sits in the heart of the Delta, a small city of roughly 1,700 people where Mississippi…
Conference Finance · Analysis & Commentary · April 2026 The SWAC’s position as the top-revenue FCS conference is real…
