Data Driven HBCU is the data-focused source for HBCU athletics, powered by Urban Belle Media.
Where sports journalism meets data transparency for Black college athletics.
Data Driven HBCU was founded to fill a critical gap in sports journalism — bringing rigorous financial analysis, performance data, and accountability reporting to HBCU athletics.
We believe that HBCU student-athletes, coaches, administrators, and fans deserve the same depth of data-driven coverage that Power Conference programs receive. Every dashboard, ranking, and analysis we publish is built from public records and official filings.
Data Driven HBCU is a property of Urban Belle Media, LLC — the team behind Urban Belle Magazine.
11 Schools.
$168M.
The full picture.
FY2025 MFRS cohort covering public D1 HBCUs in the SWAC, MEAC, and CAA.
Every claim is grounded in publicly available data — NCAA filings, public records, and official reports.
We exist exclusively to cover HBCU athletics. This is not a side project — it's the entire mission.
Our methodology is open. We document sources, flag limitations, and correct errors publicly.
Data Driven HBCU is the data-focused source for HBCU athletics, powered by Urban Belle Media.