FY2025 Financial Snapshot
Source: FY2025 NCAA MFRS · Prepared by Data Driven HBCU · March 2026
Total Revenue
$17.9M
FY2025 MFRS
Total Expenses
$26.0M
FY2025 MFRS
Net Position
$-8.1M
Revenue − Expenses
Athletic Aid
$4.2M
16.1% of expenses
Scholarship Equivs.
135.07
293 athletes receiving aid
Sports Offered
18
8M / 10W
FY2025 Revenue Sources
Athletic Aid vs. All 13 HBCU Peers
2024 Football Record
5-7
Cost / Equiv.
$31,017
In-State COA: $29,509
Pell Recipients
189
$1,249,457 total Pell aid
FY2025 Revenue Mix
Revenue source breakdown as reported in FY2025 NCAA MFRS filing.
Revenue Sources — FY2025 (Prairie View)
| Revenue Source | Amount | % of Total |
|---|---|---|
| Student Fees | $3,207,141 | 18.0% |
| Direct Institutional | $7,237,599 | 40.5% |
| Indirect Institutional | $2,509,160 | 14.1% |
| Ticket Sales | $1,189,969 | 6.7% |
| Guarantees | $1,439,000 | 8.1% |
| NCAA / Conference | $1,267,884 | 7.1% |
| Sponsorships | $611,968 | 3.4% |
| Donor Contributions | $217,727 | 1.2% |
| Other | $175,507 | 1.0% |
| TOTAL | $17,857,955 | 100.0% |
FY2025 Expense Mix
Source: FY2025 NCAA MFRS
Expense Breakdown — Prairie View
Expenses by Category
| Expense Category | Amount | % of Total |
|---|---|---|
| Athletic Aid | $4,189,519 | 16.1% |
| Coaching Comp | $4,030,652 | 15.5% |
| Staff Comp | $2,247,747 | 8.6% |
| Game Exp & Travel | $3,815,095 | 14.7% |
| Facilities / Debt | $6,597,541 | 25.4% |
| Recruiting | $70,601 | 0.3% |
| Medical & Meals | $467,525 | 1.8% |
| Other | $4,584,806 | 17.6% |
| TOTAL | $26,003,486 | 100.0% |
FY2025 Scholarship Equivalencies
Source: FY2025 NCAA MFRS Page 43. Equivalency data as reported.
Grand Total Equivs.
135.07
293 athletes receiving aid
Total Aid Dollars
$4.2M
16.1% of expenses
Cost / Equiv.
$31,017
11-peer avg: ~$26K
Men's Aid
$2.2M
162 athletes
Women's Aid
$1.3M
131 athletes
Men's Scholarship Equivalencies by Sport
Women's Scholarship Equivalencies by Sport
| Men's Sport | Equivs. | Aid ($) |
|---|---|---|
| Football | 54.56 | $1,405,949 |
| Basketball | 9.96 | $256,658 |
| Track/XC | 6.52 | $168,013 |
| Baseball | 7.72 | $198,936 |
| Golf | 2.90 | $74,730 |
| Tennis | 2.53 | $65,195 |
| Men's Total | — | $2,169,480 |
| Women's Sport | Equivs. | Aid ($) |
|---|---|---|
| Basketball | 8.69 | $225,843 |
| Track/XC | 10.30 | $267,685 |
| Volleyball | 8.57 | $222,724 |
| Softball | 7.72 | $200,634 |
| Bowling | 3.34 | $86,803 |
| Soccer | 6.23 | $161,910 |
| Tennis | 3.81 | $99,017 |
| Golf | 2.22 | $57,695 |
| Women's Total | — | $1,322,311 |
HBCU Peer Comparison — FY2025 MFRS
All 13 programs. Prairie View highlighted in gold.
Athletic Aid — 11 HBCU Programs (FY2025)
| School | Conf. | Revenue | Expenses | Net | Aid | Aid % | Equivs. |
|---|
Head Coaching Salaries — 11 HBCU Programs (FY2025)
Football, Men's Basketball, and Women's Basketball head coach compensation (university + third-party combined). Source: FY2025 NCAA MFRS. — indicates no football program.
Men's & Women's Basketball HC Salary — 11 HBCU Programs (FY2025)
| School | FB HC Salary | MB HC Salary ▼ | WB HC Salary |
|---|
Endowment Data — 11 HBCU Programs (FY2025)
Restricted endowment income (MFRS L17), athletics dedicated endowments (L54), and institutional endowments (L55). Source: FY2025 NCAA MFRS.
Institutional Endowment — 11 HBCU Programs (FY2025)
| School | Restricted Endow Income | Athletics Endowment ▼ | Institutional Endowment |
|---|
Key Findings & Research Verdict
Prepared: March 2026 | Data: FY2025 NCAA MFRS Actuals
Research Verdict — Prairie View
Prairie View A&M is the most aggressive investor in this cohort — and it shows on the field (#2 Data Driven HBCU ranking, 54.56 football equivs). The $8.15M structural deficit is the defining financial challenge. Converting competitive success into enrollment growth and earned revenue is the path to sustainable investment.
FINDING 1
Largest structural deficit in the cohort: -$8.15M
Prairie View spends $26.0M while generating $17.9M — an $8.15M deficit representing 31% of expenses. As the #2 program in the 2025 Data Driven HBCU rankings (0.8650), the spending is producing results, but the funding model requires structural attention.
FINDING 2
Highest total expense base ($26.0M) in the HBCU cohort
Prairie View's $26M in total expenses exceeds even Norfolk State's $25M, making it the highest-spending HBCU athletics program in this study. The investment reflects a serious commitment to SWAC competitiveness.
FINDING 3
#2 in the 2025 Data Driven HBCU national football rankings
With 54.56 football equivalencies, Prairie View ranked #2 nationally among D1 HBCUs (0.8650 composite score) — a strong investment that is producing top-tier on-field results within the SWAC.
Historical Financial Trends — FY2005–FY2025
Prairie View A&M University · 21-Year View · FY2005–FY2024 data sourced from the Knight-Newhouse College Athletics Database; FY2025 data from NCAA MFRS reports provided by the institution.
Total Revenue vs. Total Expenses
Revenue by Category
Student Fees, Institutional Support, NCAA/Conference Distributions, Ticket Sales, Donor Contributions
Expenses by Category
Athletic Student Aid, Coaches Compensation, Staff Compensation, Game Travel, Facilities & Debt Service
Student Fees & Institutional Support
The two largest sources of institutional subsidy tracked over 21 years.
Data Attribution
FY2005–FY2024 historical data sourced from the Knight-Newhouse College Athletics Database, a project of the Knight Commission on Intercollegiate Athletics and the Newhouse School of Public Communications at Syracuse University. FY2025 data from NCAA MFRS reports provided by the institution. All figures reflect reported actuals for Prairie View A&M University.
FY2005–FY2024 historical data sourced from the Knight-Newhouse College Athletics Database, a project of the Knight Commission on Intercollegiate Athletics and the Newhouse School of Public Communications at Syracuse University. FY2025 data from NCAA MFRS reports provided by the institution. All figures reflect reported actuals for Prairie View A&M University.